Google Analytics for Woocommerce

20170512 followed this process (note Paypal already had ?utm_nooverride=1):

  1. If you aren’t already using Google Analytics on your website, sign up for an account.
  2. We recommend using the Google Analytics Dashboard for WP plugin (GADWP) to add your Analytics tracking code to your website. We also recommend enabling the WordPress dashboard widget so that you can see a high level overview of your visits from inside WordPress without having to log in to Google Analytics.
    Our recommended settings for the GADWP plugin are as follows. Feel free to customise them to suit your needs:

    • Authorize using your Google Analytics account and turn on Automatic Updates.
    • Backend Settings: show to Administrator. Enable main dashboard widget. Target Geo country = AU
    • Frontend Settings: Administrator
    • Tracking Code, Basic Settings: Enabled, Universal Analytics, enable reports on Posts List and Pages List = off
    • Tracking Code, Events Tracking: track downloads = on
    • Tracking Code, Exclude Tracking: exclude tracking for Editor, Author, Contributor, Shop Manager
  3. Go to Google Analytics, click on your website, then click on Admin, View, Ecommerce Settings then configure the following:
    • Set “Enable Ecommerce” to On.
    • Set “Enable Enhanced Ecommerce Reporting” to On.
    • Save, then click on “View Settings”
    • Set the “Currency displayed as” setting to match your WooCommerce currency.
    • Save your Analytics View settings.
  4. Return to your WordPress dashboard, and install and activate the WooCommerce Google Analytics Integration plugin. This free plugin is written by WooCommerce core developers, and allows WooCommerce to send your transaction/sales data across to Analytics.
  5. Go to the WordPress Dashboard, WooCommerce, Settings, Integration, Google Analytics and configure the following settings:
    • enter your UA-ID (you can find this in Google Analytics, Admin, Property, Property Settings.
    • DON’T enable standard tracking (this is already added via GADWP plugin in step 2 above)
    • Tick “Enable Universal Analytics”
    • Tick “Purchase Transactions”
    • Tick “Add to Cart Events”
    • Tick “Enable Enhanced eCommerce”
    • Save the plugin’s settings
  6. If using the PayPal payment gateway in WooCommerce, follow these instructions to configure the PayPal account’s auto return settings.